A man has been publicly shamed by having his face plastered across a billboard for apparently not paying his bills on time. The huge sign was put up next to a McDonalds, in Halesowen near Birmingham, with the words: “This is Dave. Dave hasn’t paid for a job finished six weeks ago.
“Don’t be like Dave. I have bills to pay too!’
Reddit readers thought it could be a joke for a viral advertising campaign, but it seems to be genuinely targeting ‘Dave’ for alleged non-payment.
It even had its own hashtag – #paywhatyouowe.
It’s not clear who Dave is or if he even owes money, but the stunt has certainly got people talking.